Erfolgreicher Anzeigenverkauf Mobilen Medien Verkaufsindikatoren PDF 562cdebb5

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Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition) PDF




by Saskia Meier : Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition)

ISBN : #3658082410 | Date : 2014-11-20

Description :

PDF-4463c | Saskia Meier identifiziert Einflussfaktoren auf den Verkaufserfolg in mobilen Medien und erläutert, wie die Verlagsbranche eine gangbare Integration mobiler Endgeräte in ihre Vertriebsstrategien realisieren kann, um sinkenden Auflagen und Anzeigenerlösen entgegenzuwirken. Exemplarisch erfolgt dies am Beispiel eines deutschen Fachverlags. Die Handlungsempfehlungen für die tägliche Vertriebspra… Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition)


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by Deonie Botha : Creating a Competitive Intelligence Capability: Developing the intelligent organisation

ISBN : #9780857091581 | Date : 2015-03-28

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PDF-78535 |  Aimed at practitioners within the field of Competitive Intelligence (CI), this book examines establishing a CI capability within organizations. The book is written against the backdrop of numerous publications in which the field of CI has been introduced and explained by means of the CI framework or CI cycle. Many CI practitioners are confronted with the reality of having to make the transition … Creating a Competitive Intelligence Capability: Developing the intelligent organisation


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[Pub.42qhm] Creating a Competitive Intelligence Capability: Developing the intelligent organisation PDF | by Deonie Botha


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by Steffen Achenbach : Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

ISBN : # | Date : 2014-06-06

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PDF-651a0 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, South Bank University London, course: International Business Social & Digital Media Strategy, language: English, abstract: Internet technology has greatly changed in form over the past few years. What was once mainly used as a source of informat… Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?


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Operatives Marketing Von Puma Fu9Fball Ebook PDF 07a788c6d

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by Sean Miller : Operatives Marketing von Puma Fußball

ISBN : # | Date : 2010-12-27

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PDF-16d0a | Seminar paper from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma p… Operatives Marketing von Puma Fußball


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Operatives Marketing von Puma Fußball by by Sean Miller

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Cim Paper Strategic Marketing Management PDF 7980a6b37

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by BPP : Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #075174915X | Date : 2000-09-29

Description :

PDF-678a8 | This revision and practice kit focuses on planning and control in strategic marketing management. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 11 – Diploma: Strategic Marketing Management (Planning and Control): Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01


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Change Management Including Featured Leading PDF B839b038f

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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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Customer CEO Profit Power Customers PDF A4b8e95c6

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Customer CEO: How to Profit from the Power of Your Customers PDF




by Chuck Wall : Customer CEO: How to Profit from the Power of Your Customers

ISBN : #1937134377 | Date : 2013-05-09

Description :

PDF-fbbc0 | Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly ad… Customer CEO: How to Profit from the Power of Your Customers


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by Dave Stein : How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale, Second Edition

ISBN : #0793185696 | Date : 2004-05-01

Description :

PDF-55e35 | Harness the power of information to outsell the competition.It has become a buyers’ world. Salespeople are faced with a proliferation of competitors, commoditization of their products and services, reduced customer budgets, and more complex and longer customer buying cycles. In addition, the endless flow of information available to their prospects over the Internet make them far less dependent on … How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale, Second Edition


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Market Smarts Strategies Outflank Competition PDF A44cb3273

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Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) PDF




by Allan J. Magrath : Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)

ISBN : #047161159X | Date : 1988-09-20

Description :

PDF-e86d2 | A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets–key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marke… Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)


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Valuepack Marketing Decision Orientated Marketing Management PDF 427d9172f

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Valuepack: Global Marketing: A decision-Orientated Approach/ marketing Management and Strategy PDF




by Svend Hollensen : Valuepack: Global Marketing: A decision-Orientated Approach/ marketing Management and Strategy

ISBN : #1405883383 | Date : 2007-10-04

Description :

PDF-9081f | “Hollensen’s book truly lives up to its title with its ample cases and examples from all over the world. The fourth edition brings in new and updated information about markets and explains conceptual developments. It is a rich, easy-to-read book. So what are you waiting for: read it!” Prof. Evert Gummesson Stockholm University, Sweden “Global Marketing is an excellent international marketing book… Valuepack: Global Marketing: A decision-Orientated Approach/ marketing Management and Strategy


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Kundenclubs More Innovative Konzepte Kundenbindung PDF 01a1f0db7

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by Wolfgang Hartmann : Kundenclubs & More: Innovative Konzepte zur Kundenbindung (German Edition)

ISBN : #3322824799 | Date : 2012-02-02

Description :

PDF-b5dad | Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung, Teilnehmergewinnung, Leistungsangebot, Kundenkommunikation, Händlerintegration, Club-Controlling, Datenmanagement und Logistik. Mit konkreten Fallbeispielen von S-points, Swarovski, Payback, Open Business Club, Pampers, VW und Maggi…. Kundenclubs & More: Innovative Konzepte zur Kundenbindung (German Edition)


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Decisions Featured Decision Kahneman Lovallo PDF 4c97e7a77

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by Harvard Business Review : HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

ISBN : #1633694585 | Date : 2013-03-12

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PDF-26f9a | Learn why bad decisions happen to good managers―and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and… HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)


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by Art Weinstein : Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

ISBN : #1439861285 | Date : 2012-02-24

Description :

PDF-a3c5a | A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ― this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer exp… Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition


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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition by by Art Weinstein

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by Roger Baxter : Interfirm Networks: Theory, Strategy, and Behavior (Advances in Business Marketing and Purchasing)

ISBN : #1780520247 | Date : 2011-07-25

Description :

PDF-83b34 | Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises.  How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the major topics that Volume 17 covers.  The three papers in Volume 17 report new theory and in-dept… Interfirm Networks: Theory, Strategy, and Behavior (Advances in Business Marketing and Purchasing)


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Interfirm Networks: Theory, Strategy, and Behavior (Advances in Business Marketing and Purchasing) by by Roger Baxter

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by Jim Kasper : Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture

ISBN : #1419502743 | Date : 2005-05-01

Description :

PDF-8fadc | The results are impressive: most companies using the author’s sales culture conversion process have experienced 12 to 15 percent sales growth in the very first year, and continued growth thereafter!CEOs, sales VPs, and business owners are nervously facing business conditions that are rocking the foundations of their traditional sales models. This is the story of how firms such as Honeywell, Cle… Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture


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